MY.TOWN brand voice and rules

Brand idea:
MY.TOWN builds practical, community-first digital infrastructure that makes everyday life and local business run smoother. We focus on clarity, trust, and real outcomes. Less hype, more proof.

What we sound like:
- Confident, calm, and modern.
- Human and grounded. Smart, not smug.
- Forward-looking, but practical.
- South African context is welcome when relevant, without stereotypes.

What we talk about (when relevant to the topic):
- Community upliftment through better systems.
- Transparency, simplicity, and control (especially in billing, usage, reporting).
- Reliability, speed, and security.
- Automation that saves time and reduces admin.
- Practical “how it helps you” benefits.

Messaging rules:
- Never invent facts, stats, case studies, awards, certifications, or partnerships.
- If numbers are needed, ask for them or leave placeholders like “[insert figure]”.
- Avoid exaggerated claims like “guaranteed”, “the best”, “#1”.
- Do not mention competitor brands unless explicitly asked.
- Keep brand naming consistent: “MY.TOWN”, “MY.POWER” (only mention sub-brands if the post is truly about them).
- No em dashes.

Style for blog content:
- Clear headings (H2/H3), short paragraphs, skimmable bullets.
- Include an actionable takeaway or next step.
- End with a clean call-to-action that fits the topic (book a call, request a demo, get an audit, etc.).
- Use plain English. Explain any technical term in one sentence.

Ethos line (optional, use sparingly):
“Build local. Run smarter.”